DOTS: Democracy On The StreetsThe dotZero symbol an ‘underground’ or ‘on-the-ground’ brand … Hearts and Minds The contest for hearts and minds is a contest of symbols. In this contest, we cannot concede the power of brands to predatory corporations or their advertising industry enablers. We need to create our own brands and imbue them with our own values […]
dots as ‘anti-brand’ ‘Brands’ are powerful. Corporations invest billions in creating and propagating an ocean of brands to assail our senses, overwhelm our imaginations and impose their values. Our task is to subvert the power of branding and bend it to democratic ends. As the most basic shape, void of any explicit content, the chalk […]